Why Solar Should Care About Sustainability

Solar power is a poster child of sustainability, at least from the standpoint of energy users. It provides a clean alternative to GHG-emitting fossil fuels and runs indefinitely on free energy from the sun. What more, then, is there to the sustainability of solar energy? Plenty, and the industry’s largest gathering, Intersolar, which I attendedContinue reading “Why Solar Should Care About Sustainability”

FTC’s New Anti-Greenwashing, Good-for-Business Green Guides

The U.S. Federal Trade Commission (FTC) has released its long-awaited draft guidance on environmental marketing. The so-called “Green Guides” tell companies how to prevent misleading customers—and avoid FTC actions against them. Why now? The FTC says consumers are confused about environmental claims such as “sustainable” or “offset,” which lack consistent rules for usage. In response,Continue reading “FTC’s New Anti-Greenwashing, Good-for-Business Green Guides”

Here’s a Plan B

Our global climate agenda may need a Plan B, but if we are to choose the right one, some popular misconceptions need to be clarified. Fossil fuels are not cheap. Utility bills and per-gallon prices are just the tip of the iceberg of our energy costs. Governments pay hundreds of billions of dollars every yearContinue reading “Here’s a Plan B”

Five Reasons You Should Consider Generating Your Own Green Energy

Over the past six months, oil prices have plunged more than 50 percent, renewable energy company asset values have taken an even bigger dive, and financial institutions have collapsed completely, leading to a worldwide credit crunch. Is this really the best time for your company to be thinking about generating renewable energy onsite? Before answering,Continue reading “Five Reasons You Should Consider Generating Your Own Green Energy”