FTC’s New Anti-Greenwashing, Good-for-Business Green Guides

The U.S. Federal Trade Commission (FTC) has released its long-awaited draft guidance on environmental marketing. The so-called “Green Guides” tell companies how to prevent misleading customers—and avoid FTC actions against them. Why now? The FTC says consumers are confused about environmental claims such as “sustainable” or “offset,” which lack consistent rules for usage. In response,Continue reading “FTC’s New Anti-Greenwashing, Good-for-Business Green Guides”

3 Surefire Steps to Bring Climate Transparency to Your Supply Chain

With the release of guidance on supply chain reporting by the Greenhouse Gas Protocol just around the corner, companies will soon have more clarity on how to manage “Scope 3” emissions.  At the same time, companies such as HP and others in BSR’s Energy Efficiency Partnership are working with a growing number of suppliers onContinue reading “3 Surefire Steps to Bring Climate Transparency to Your Supply Chain”